Carrie A. R. Hedayati, Attorney & Owner
Carrie is licensed to practice law in California state courts and the Federal District Court for the Southern District of California. She heads her boutique trademark practice where she focuses on counseling clients on a variety of trademark, copyright, licensing and brand protection issues. Carrie previously worked as in-house Intellectual Property Counsel for 100% Speedlab and was an adjunct professor at California Western School of Law, supervising the United States Patent and Trademark Office Trademark Clinic.
“I am an active member of the International Trademark Association (INTA), where I am currently serving my second term on the Unreal Campaign Committee; the Intellectual Property section of the California Lawyers Association; and the International Anticounterfeiting Coalition (IACC). I earned my Juris Doctor from California Western School of Law where I was involved with the Student Intellectual Property Law Association, and worked as a research assistant.
Prior to attending law school, I graduated from California State University, Long Beach with my Bachelor's degree in Fashion Merchandising; Minor in Textiles. I worked in apparel, accessory and footwear production before going into retail management and earning my M.B.A. in Global Business Management from the Forbes School of Business & Technology at the University of Arizona Global Campus. Over the course of my educational and work experiences, I developed a strong interest in intellectual property and the licensing of trademarks and copyrights which lead me to a new career in the law where I am able to combine unique skills and knowledge to benefit clients.”
Mathilde P. Florenson, Attorney.
Mathilde P. Florenson is licensed to practice law in the U.S. (California) and Europe (France). She counsels clients in domestic and international trademark and copyright portfolio management, including clearance, prosecution, and brand enforcement.
“I am a member of the International Trademark Association (INTA) (Trademark Report Committee 2022), Intellectual Property Section of the California Lawyers Association, the American Bar Association, and San Diego County Bar Association. I earned my LLM from California Western School of Law (USA) and my JD from Paris X Nanterre (France), graduated both times with Honors.
Prior to passing the bar exam and joining the Law Office of Carrie Hedayati, I worked as a litigation paralegal for a San Diego-based boutique litigation firm. During that time, I was also volunteering with the San Diego Volunteer Lawyers Program and the San Diego Clean Slate Clinic.
In both the U.S. and Europe, I dedicated myself to studying intellectual property, businesses, and innovation and realized that entrepreneurs and creative businesses need strong advocates and advisors behind them to help lay solid foundations to protect and sustain their work. The goal of my legal career is to provide that support to my clients.”
Katie M. Falbo, Law Clerk.
Prior to joining the team in early 2021, Katie received her Bachelor's degree in Criminology, Law, and Society from the University of California, Irvine in 2020 - graduating with Honors.
"While pursuing my undergraduate degree, I interned as a Law Clerk for a personal injury and family law firm based in South East Los Angeles. During my time there I worked directly with attorneys and paralegals, collaborating on ideas for organization of case files and created essential office retainer documents. The combination of my undergraduate program and my internship influenced me to further pursue a career in legal studies.
In the future I aspire to become an attorney. Meanwhile, I strive to provide the best assistance possible to our clients by supporting Carrie and Mathilde and performing necessary law office functions."
Collaboration.
Our practice benefits from close collaboration with other attorneys. Since the majority of countries, including the US, have laws in place so that a foreign attorney can’t file a trademark on behalf of a foreign client, we work closely with a network of attorneys in other countries to provide seamless coverage for clients wanting to pursue foreign registrations.
Recently, we’ve joined forces with Swiss intellectual property management group HSS IPM to provide US services for their international clients, and secure strong representation for our clients abroad.
Of course, our most notable collaboration is with Craig O. Correll - who Carrie worked closely with for several years before his retirement. He has over 30 years of legal experience, most of that at the helm of his own trademark practice.